expansion of overseas markets
Wonkang (CEO Kang Tae-young), a global company specializing in equipment and parts for working underground continuous walls, has successfully completed the exhibition at CONEXPO.
The booth of the Wonkang River attracted the attention of many visitors as it showed the latest equipment and technology related to underground continuous wall work. Wonkang's products are widely used in Korea, Singapore, Hong Kong, and the Middle East, and are targeting markets in 15 countries for global expansion.
Conexpo-Con/Agg 2023, held from March 14 to 18, 2023 in Las Vegas, USA, was a large event involving more than 2,400 exhibitors from 133 countries and a total of 139,000 visitors.
Wonkang's booth was one of the most popular booths, and the company had the opportunity to showcase its products to audiences around the world. The exhibition covered a vast area of 3 million square feet and featured products and technologies related to the construction, concrete and asphalt industries.
"The participation in this exhibition was a great opportunity to network with industry experts and exchange ideas," a source from Wongang said. "Overall, Wongang's participation in Conexpo-Con/Agg 2023 was a great success and we look forward to expanding the market to various countries in North America/South America in the next few years."
Wonkang is a global company that specializes in developing and producing equipment and parts for working underground continuous walls. The company has been in the industry since 1973 and has completed performance verification at more than 450 underground continuous wall foundation sites worldwide.
Wonkang's products are 100% compatible with global trench cutter equipment such as Bauer, and are targeting markets in 15 countries, including Singapore, Hong Kong, and the Middle East, to enter the global market.
Wonkang has participated in two exhibitions, the 2022 BAUMA in Germany and the 2023 CONEXPO in Las Vegas, USA, to strengthen its position in the global market and is striving to expand its market.
Wonkang's product brands include Roadbit and KTNG. Cutter teeth, Cutting Wheel, Mudpump, etc. are compatible with Bauer's BC30, BC32, BC35, and BC40 equipment in Germany.
In particular, Wonkang obtained ISO9001 and CE certification for stable quality control. It has grown with its sister companies, Wonkang Chogyeong and Eugene Construction Machinery, which have been developing underground continuous wall equipment for more than 34 years. Wonkang aims to support customers in the field and provide high-efficiency solutions.
In the future, Wonkang plans to enter more markets by securing new overseas markets and various marketing strategies using overseas exhibitions, media, and networks. The company plans to participate in the Intermat exhibition in Paris next year, and through these strategic marketing activities, Wonkang aims to accelerate its entry into the global market by pioneering new overseas markets and raising brand awareness.
Source: Kukkuk Ilbo (http://www.ikld.kr )
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